Baker's Booth is "The Most Popular Tent on the Block"!

Our booth at Kona's Ironman Village is featured in Dawn Henry's October 10th article, entitled "Expanded Expo Big Success".

An excerpt: "Athletes form a queue to get a free hand-out of the Ult(ra) Protein Power Crunch Granola...(s)ome score a free T-shirt. A sign reads that Michellie Jones will be by later...Lidia Rekas...declares the granola 'delicious!'..."

Ultra Protein Granola featured in the Seattle Times Retail Report Column!

October 10, 2008 - Erin Baker's Wholesome Baked Goods, of Bellingham, will debut its newest product as the "first official granola of Ironman" at the Ford Ironman World Championship in Hawaii this weekend. The Ultra Protein Power Crunch Granola has 8 grams of protein and costs $4.99 for a 12-ounce bag. - Melissa Allison

Update from Hawaii:

Well, the expo has been great, the products are selling and the response has been good. The breeze at the booth is fantastic and the response to all the free bags (of Ultra Protein Granola) has been great! Maholo... Bryan Geschwill, President of Sales & Marketing

Erin Baker's Wholesome Baked Goods
Launches the First Official Granola of Ironman

October 2008, Bellingham, WA - Erin Baker's Wholesome Baked Goods, a leader in natural foods since 1996, announces the launch of its newest product, Ultra Protein Power Crunch Granola. This all-new Power Crunch Granola will serve as the First Official Granola of Ironman and will make its debut at the 2008 Ford Ironman World Championship.  The world-famous endurance event will take place on October 11, 2008 in Kailua-Kona, Hawaii.

“We have been avid supporters of Ironman for years; becoming the First Official Granola of Ironman is an honor,” says Erin Baker, founder and president of Erin Baker's Wholesome Baked Goods. “Our granola is made with whole grain oats and organic honey and is baked fresh to order, making it the highest-quality performance granola available,” says Bryan Geschwill, President of Sales & Marketing.  “Our delicious granola will surely satisfy the high standards of Ironman athletes.”

Ironman is widely considered to be the ultimate challenge of mind and body. The 2.4-mile swim, 112-mile bike ride and 26.2 mile run tests not only physical strength but determination of the spirit. Michellie Jones, 2000 Olympic Silver Medalist and 2006 Ford Ironman World Champion, is the official spokesperson for Power Crunch. Jones will be competing to recapture the championship title in October 2008 and will help launch Ultra Protein Power Crunch Granola. Jones says, “I am always trying to maximize my performance and ensure that I am consuming foods that are rich in performance-enhancing nutrients like protein. I also want my food to taste great; that’s why I love Power Crunch Granola and Erin Baker’s Wholesome Baked Goods.”

Ultra Protein Power Crunch Granola delivers an amazing 8 grams of protein per serving as well as plenty of antioxidants and Omega-3’s. These ingredients have been known to reduce the risk of some cancers, cardiovascular disease and to lower blood pressure. Additionally, antioxidants boost the immune system and are thought to protect against heart disease and some forms of cancer. Ultra Protein Power Crunch Granola does not contain additives or artificial ingredients.

Power Crunch is for anyone looking for a healthy, all-natural and delicious breakfast or snack. Power Crunch is slightly sweet, slightly crunchy and absolutely delicious. Power Crunch is great to eat right out of the bag, or teamed up with milk or yogurt. Available in both a 12-ounce bag and a convenient grab-and-go single-serve Snack Pak, it makes a great breakfast or snack anytime, anywhere.

Ironman, Ironman Triathlon and M-Dot are registered trademarks of World Triathlon Corporation